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Journalism of Courage
If you commute daily by auto, chances are you have developed a thick skin as far as getting rejected by an autowallah is concerned. Your favourite pastime might be counting the number of autos that have said “No” to you and comparing it to the previous days’ number, to conclude whether it was your lucky day or unlucky day.
Culture Machine has come up with a spoof on auto rickshaws. It may well be a spoof on deodorant ads also. You can watch it while waiting for an auto today on your mobile.
You can easily relate to the guy in video, who after a hectic day at work, struggles to get an auto but in vain. You feel for him when after getting rejected multiple times over, another man appears from nowhere, smirks at him, and gets inside an auto.
Why did the autowallah reject him in the first place? As he wonders about this and more with his mouth open, the guy who just got into the auto throws a deodorant at him.
So what’s the USP of this ‘magical deodorant’ that came to his rescue? The deodorant Rick On (Get your rickshaw on) is made after “years of research” (on autowallah’s psychology?)
Wonder how the magic formula works? Well, according to the spoof video, it has Himesh Reshammiya’s songs, CNG, change (money) and long distance fare. Phew!
The tagline of this deo ad says – It is India’s first deodorant, especially designed to make sure you never get rejected by auto rickshaws ever again.
Now here comes the happy ending. The ‘rejected’ guy sprays the deodorant on him and moves across the street, only to find a barrage of auto rickshaws requesting him to choose his auto.
If you haven’t already left to look for this magical deo, tell us what you think about the video in the comments box below.
Watch video:
