On the World No Tobacco Day, Prime Minister Narendra Modi on Sunday highlighted the harms associated with tobacco consumption and pressed for reducing the menace. [related-post] "World No Tobacco Day reminds us of the harms associated with tobacco consumption and a day to reaffirm our commitment to reduce this menace," he said. "The World Health Organisation's focus on stopping illicit trade of tobacco products is a laudatory effort that will help in minimising tobacco consumption," he added.