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2014 proved to be a landmark year for IndianExpress.Com. Our coverage of the LIVE Lok Sabha election results took us to new heights, clocking a record-breaking 52 million pageviews in a day.
The General Election was the watershed moment in India’s electoral history, maybe even the history of digital news. Narendra Modi-powered BJP swept to power, decimating the Congress leaving it with only 44 seats in Parliament. As anticipated, our election stories remained on top of the charts. Our region-wise coverage (North, East, South, West) of the LIVE election results with interactive elements were something new for the Indian audience and generated maximum pageviews. Right from the announcement of the dates to the results day, Express surfers gave a thumbs up to our coverage.
Soon after Modi came to power, curiosity reached a crescendo as to who all will he pick for his Cabinet. Out next best story was the full list of portfolios allotted by Prime Minister Narendra Modi. The grand swearing-in ceremony of the new government generated equal curiosity, so did his first day in office. And the story on the event at the Rashtrapati Bhawan is among the most read. Finance Minister Arun Jaitley presented the first budget of the Modi government. The LIVE blog of the budget report was keenly followed.
The Modi government had not even settled down in office when it lost one of its top ministers Gopinath Munde in a car accident in Delhi. Netizens chose indianexpress.com for minute-by-minute updates of the story. Veteran Congress leader Digvijaya Singh was in news for a different reason this time. His affair with a TV journalist buzzed on our charts for a few days.
The Most Powerful List of the Indian Express is a keenly awaited feature every year. It’s not a surprise that the list was read by most of our visitors. The report on why Sadananda Gowda was shunted out from the Railway Ministry also stands out in the list. The sex scandal in Kerala where the accused was hiding in a hostel meant for MLAs was also a hit among the visitors.
Our unique initiative to track Modi’s first 100 days in office in the form of an interactive timeline had regular readers for the entire duration and was much appreciated. No wonder it was among the most read features of the year.
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