Freescale Semiconductor India,in collaboration with the Center for Electronic Design and Technology (CEDT) and the Indian Institute of Science (IISc),hosted the finals of the Smart Car Race India 2010,a first of its kind competition for engineering students in India. The two-day event is part of a series of such competitions that have been organized by Freescale around the world and is being brought to India for the first time. Smart Car Race India 2010 received an overwhelming response from the student fraternity from engineering colleges across India,with participation from 22 renowned colleges and more than 90 teams. Freescales University Programs goal is to foster creativity and cultivate embedded design expertise among engineering students, said Ganesh Guruswamy,vice president and country manager of Freescale Semiconductor India Pvt. Ltd. The competition created a perfect platform for students to interact,explore their creativity and get hands-on experience with the microcontrollers in the automobile domain as well as the embedded technology that plays a key role in next-generation smart cars. Today,with the rapid changes in the global semiconductor industry,it is essential that students are updated about the latest technologies so they can be partners in an organizations success from the day they join. Thus,its important for universities and the industry to collaborate and build a strong technical foundation. The participating teams in the competition were judged by a panel of experts from the automobile industry,embedded systems domain and academia. The criteria included speed,design and technology. The team whose car completed the race with the best performance was declared the winner. The prize money for the six winning teams included - first prize (Rs.1,00,000); second prize (Rs. 50,000),third prize (Rs. 25,000) and three consolation prizes (Rs. 10,000 each). Our endeavor has always been to maintain association with the industries so that benefits from the developmental work happening in industry and academia can be utilised. Industry and academia collaboration goes a long way in grooming and building a stronger talent base for our country.