2,500 Pune women take part in a saree run hosted by Taneira and JJ Active

Taneira, a TATA product with JJ Active, a Bangalore-based company, hosted a run on Sunday morning, Pune University with over 2500 women, draped in vibrant sarees, gathered to celebrate strength, femininity, freedom, and fitness. The run was flagged off by Ambuj Narayan, CEO, Taneira and Coach Pramod from JJ Active.

Speaking at the event, Narayan said, “At Taneira, we are passionate about celebrating the saree as a vibrant expression of femininity and empowerment. The saree run not only highlights elegance but also reinforces our commitment to redefining it as an essential part of a modern, active lifestyle. Our collaboration with JJ Active has allowed us to amplify this message, showcasing how the saree can beautifully merge with dynamic living and personal expression. Through this event we aim at inspiring women to embrace their heritage while confidently asserting their strength and individuality.”

Coach Pramod from JJ Active said the Saree Run was launched in Bengaluru eight years ago. “With Taneira’s wholehearted support over the past two years, the initiative has grown from a local run into a national movement. Today, the Taneira Saree Run is a statement of affirmation that women can celebrate their unique styles while prioritizing their health emphasizing empowerment, inclusivity and well-being,” he said.