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This is an archive article published on March 16, 2013

The sari story

British design expert Keith Khan talks about creating his first sari collection

It was at a design week in London during the summer last year that design expert Keith Khan first met jewellery designer Jamini Ahluwalia. “We got talking and,just like that,the thought of designing a sari crossed my mind. As a UK-based designer,the idea of creating what is essentially a traditional garb for Indian women appealed to me greatly,” says Khan.

Nearly a year later,his collection of 24 saris — made with digital prints — made its way to Bungalow 8,coinciding with Mumbai’s Design Week. Having worked across mediums such as documents,info graphics,photographs and products,Khan is known for his bespoke design,cultural and organisational planning. Over the years,he has worked on many major projects — including his stint as the costume and 3D designer for the opening ceremony for the Millennium Dome and heading the cultural programme for the London Olympics.

Designing saris was a far removed goal until last year. “As a costume designer for events such as the Trinidad and Tobago carnival and the Notting Hill (London) carnival,I have designed elaborate,shiny and feathery outfits. But this time around,I wanted to cater to the modern Indian woman,” he says.

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His line comprises saris made using silk and elastine with lycra blouses lending a sporty look. But what’s really interesting is the use of bold vector graphic prints that are his digital interpretation of the weaving process.

“The streaks of colour are inspired by the way threads in a handloom criss-cross each other. Also,these easy-to-wear,hand-finished saris have pallus that fold back on themselves,” he explains. The colour of saris range from darker hues such as black,beige and brown to the brighter variety (pink and yellow) and clients can customise a sari according to colour.

Khan also stresses that the collection was his way of reaching out to an Indian audience. “I am not crazy about fashion on its own; instead I want to combine technology and fashion. The fact that I was catering to Indian women was an added incentive,” says the design expert,who counts India as one of his major influences.

Hailing from Trinidad and Tobago,Khan is often mistaken for an Indian. “When I first came to India in the ’90s,the country served as an inspiration for my Bollywood show called Moti Roti Patli Chunni. Then in 2004,the call centre culture in Bangalore made me come up with the production Alladeen. But only now have I ended up showcasing my work in India,” he says.

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Does he plan to show in India more often? Khan replies in the affirmative. “After the overwhelming response my sari line has received,I hope to continue my association with Bungalow 8. It will again be a sari line,albeit with more Indian elements such as embroidery,” he says.

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