Shot of Life

Steel,glass and aluminum coupled with trendy furniture make the most of the landscape. “They increase the aesthetic appeal of the store and draw the customer to come more often and indulge in more luxurious purchases,” he points out that while most of the men’s store still prefer white as the base with contrasting elements,those of women and kids have gone more experimental. Not restricted to the fashion segment,”even a general store has upgraded itself to a mall,” chips in operations and marketing head Rajiv Khanna,as he launches BRV Space,for institutional furniture. “It’s for contemporary furniture designs for play schools,classrooms,laboratories,computer rooms,canteens and libraries,” Khanna tells us here the storage requirements and comfort level are given due importance. The industry in India,Khanna informs,is at about Rs 5,000 crore,”and we want to get its 100 crore share in the next five years,” he maps the future and talks about the design elements. “Innovative,creative and colourful furniture for kindergarten and sleek and grouted furniture for high school.”