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This is an archive article published on January 9, 2012

SAD,Cong take battle to air waves

After exhausting a whole range of avenues,the political battle between the Congress and Shiromani Akali Dal (SAD) has now hit the state’s FM radio channels.

After exhausting a whole range of avenues,the political battle between the Congress and Shiromani Akali Dal (SAD) has now hit the state’s FM radio channels. Both parties have come up with a host of jingles and narrative stories against each other,with advertisements featuring each party’s stand,being aired on the radio stations after every few minutes.

Sample this: In one such Congress ad,a man asks another,“Jageya Bara Hasda Paiya Hai Akhwar Par Ke,koi Chutkala Par reha hai?,” to which the other replies,“ Chutkala hi hai Badal Sahib (Punjab CM PS Badal) baddiyan-baddiya advertisements de rahen han ki Punjab Vich Berozgari khatam Ho Gai,Punjab Vich Kissan Bahut Khushhal Hai te Punjab da Bahut Vikas Hoya Hai.”

The first man then responds with “Eh taan sachi Chutkala hai?” to which the reply is that in huge advertisements,the chief minister has been claiming that unemployment in Punjab has vanished,farmers have become prosperous and all round development has taken place. This is really a joke,laughs the first first man.

Story continues below this ad

The SAD,however,hits back with an ad of its own. In it,a mother narrates to her son,about how a there was a ruler in the state under whom people were living in a miserable condition until “Khushian de Badal (CM Badal) Chhae” (clouds of happiness came) and there was development and prosperity in state.

In another Shiromani Akali Dal ad,a genie cries and urges his master to let him out of the bottle. His master responds that the genie is not required as whatever magic is required is being done by the present SAD-BJP government through all round development.

A Congress campaign feature on radio depicts a youngster complaining to his father that a part of his motorcycle has been stolen. The old man decries that today’s youngsters are lazy and careless. The youth responds that the blame lies with the SAD-BJP government for ‘sleeping’ and not providing jobs.

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