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While one would assume that nine days of Navratri would translate into big business for vendors of prasad inside Mansa Devi temple,the shopkeepers say otherwise. The 35 five private shops inside the temple,located behind the VIP parking lot,are barricaded from all sides due to diversions during the festival. The general crowd is directed to move through a diversion created for them to pass through the mela ,especially held for Navratri,as they enter temple premises. The mela comprises of temporary stalls put up by the Mandir board that were auctioned for the celebrations.
We are waiting for Navratri to be over because during this time we have the least business. There is no way for the general public to reach the shops and while coming in they usually pick up things from the mela outside. Only those who park their vehicles at VIP parking pass through here and they don’t really buy from us,said Yashpal Sharma,who owns a prasad shop in the temple since 17 years.
He said that sales dropped by as much as 90 per cent during Navratri and even though the shops remain open around the clock they see just a handful of visitors. The prices in the mela stalls are higher than in our shops but there is no regulation on prices or quality for them. They sell almost at double prices and are around 100 in number. On a regular day,I sell anywhere between Rs 2,000 to Rs 5,000 worth of prasad,but during Navratri sales drop to just Rs 1,000, said Dharam Pal from Choudhary Prasad Bhandar.
Stall owners at the mela,however,express the fear that they may not be able to recover their investments this year. There is lack of administration,as sometimes people from the colony wheel their rehri inside or just squat on the floor and start selling. On the other hand,we have to set up the tents ourselves and maintain cleanliness,otherwise we would be subject to interrogation by the temple authorities, said Shiv Kumar,who has been running a stall here for the past 10 years.
He said they have recorded daily sales worth Rs 8,000 so far this season. Stall keepers also say that the auctioning of the booths twice,and at different prices,has led to bad blood between shop keepers. The number of stalls this time are more than previous years and the rent is more,around a Rs 1 lakh for some. Because of increased competition,the sellers are literally resorting to pulling visitors inside, said Dhanwantri Sharma,who owns five stalls here.
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