Eying battleground states, Harris campaign invests $370M in post-Labour Day ads

The Harris campaign has reserved $200 million for digital ads, with additional online advertising efforts underway through search, social media, and display ads.

By: Express Web Desk

Washington | August 18, 2024 02:08 AM IST

2 min read

By reserving ad time early, the Harris campaign can lock in lower rates before prices surge closer to the election, giving her a significant advantage in the final stretch. (AP)

Vice President Kamala Harris’ campaign has announced a major advertising investment, setting aside $370 million for ads to air between Labour Day and Election Day.

A memo from the Harris-Walz campaign, released on Saturday, outlines the plan, which includes a significant $170 million allocated for television ads over nine weeks starting on September 3, with a particular focus on battleground states, according to a report by the Associated Press.

As per reports, the campaign’s ambitious plan, outlined by deputy campaign managers Quentin Fulks and Rob Flaherty, allocates $170 million for television ads across nine weeks, starting September 3, with a focus on battleground states.

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This significant ad buy allows the Harris campaign to secure prime-time slots around high-viewership events, such as major sporting events and season premieres, and even snag daytime slots on Fox News Channel to target conservative-leaning independents who previously supported Nikki Haley over Donald Trump in the Republican primary.

The Harris campaign has reserved $200 million for digital ads, with additional online advertising efforts underway through search, social media, and display ads.

This investment comes on top of the $250 million already committed by Future Forward, a pro-Harris super PAC, bringing the total pro-Harris and anti-Trump ad spend to at least $620 million in key states.

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While pre-booked TV ads can be canceled, campaigns often avoid doing so to prevent negative media attention. This combined ad effort will flood contested states with a massive amount of pro-Harris and anti-Trump messaging in the final stretch of the campaign, as reported by The New York Times.

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By reserving ad time early, the Harris campaign can lock in lower rates before prices surge closer to the election, giving her a significant advantage in the final stretch.

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