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Journalism of Courage
Diwali, India’s brightest festival, is just around the corner and preparations have already begun. The elders of the house, apart from other things, make sure all the family members are together for the big day, while the little ones look forward to their due share of gifts, as the house is lit up with blazing lights and dazzling smiles.
The moment one talks about Diwali, your mind automatically takes you back to family. If you are away, you want to go home or to a place you think you belong to. Inevitably, not being able to make it to home on Diwali feels like the biggest disappointment ever.
Interestingly enough, all the commercials around Diwali play around these emotions and memory associations to catch the attention of the consumer.
Here are five advertisements that perfectly capture the mood of one of the most celebrated festivals
When grandpa misses his granddaughter
When upset brother comes home for Diwali
When Deepika tells what it’s like to be home on Diwali
When a little one wants to burst crackers
When you are at home away from home
