
One of the most memorable features of this World Cup has been Star Sports’ ‘mauka mauka’ ad campaign, which has featured a Pakistan cricket fan desperately trying to get a chance to celebrate an Indian defeat (he starts with wanting to celebrate a Pakistan victory over India, but then graduates to being content with a defeat of the ‘old enemy’ -oh, the marvels of the game). (Full Coverage| Venues | Fixtures)
Well, with the tournament nearing its end, it would be a pity if the ad were to be retired and resurface only during India-Pakistan encounters or in tournaments featuring the two team. We suggest making the campaign immortal by introducing variants of it that can be used in different circumstances. The tune can remain the same, the words can be replaced as per different situations. Seven situations where mauka mauka variants can be introduced during a cricket telecast are:
Chauka chauka
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Roka roka
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Dhokha dhokha
Jhonka Jhonka
Generally meaning a whiff of breeze or rain, we think this could come in handy for those times when play has been held up by the elements, and Messrs. Duckworth and Lewis’ charts are being consulted (one can always play the Dhokha Dhokha tune if the reworked totals do not favour Team India).
Bhaunka Bhaunka