As Lallana walked off the pitch, Jurgen Klopp walked towards him and as the world watched in astonishment, enveloped him in a massive embrace. An embrace into which the exhausted Englishman collapsed - the first sign he had shown of exhaustion. It was like a father hugging a child who had done well.
The man went beyond cricket: Even as people pay tribute to his feats at the crease and recall his records on his birthday, here's a look at some other hats that this incredibly versatile cricketer wore (he never wore a helmet, so hats it would be)...
Basu Chatterjee's gift was making people realise that you did not need something fantastic to be happy. Your routine everyday life had its share of smiles too, and something extraordinary did not need to happen to make you smile.
So, as Clint Eastwood turns 90, we pay tribute to the Man With No Name who could be a Dirty Harry for a Few Dollars More but was never Unforgiven by his fans, because he was never shy of being In the Line of Fire, even if he was a Million Dollar Baby driving a Gran Torino, by compiling ten of the best known dialogues.
As the world struggles to cope with Covid-19, masks have been added to most wardrobes. For centuries now, people have tweaked wardrobes to cope with illness and infections, from headdress to hems to shoes.
In the 1970s, the Indian washing powder market was dominated by Hindustan Lever Limited (HLL) and its Surf was pretty much THE detergent powder to use. That changed with the emergence of a washing power called Nirma.
You want to advertise the most Indian snack. Something that no one imagined could be a branded product, let alone advertised. You are literally on a shoestring budget, ruling out celebrities and fancy sets. So what do you do?
Pepsi came up with the line “Yehi hai right choice, baby, Aha!” and in its initial campaign (directed by Mukul Anand) featured Indian pop star Remo Fernandes and film star Juhi Chawla. Although the jingle caught on, the drink itself was not really striking the sort of chord that the brand wanted. It would do so, with a little help from a current and two future Bollywood stars at the time.
Through “Asli swaad zindagi ka”, Cadbury changed the perception that chocolates were for only children. The ad did not highlight or make the product the hero - it barely had a few glimpses of the chocolate itself. What it however focused was on humans and how they were feeling, right through the ad.
Bajaj’s response to challenges from mainly motorbike-pushing brands like Honda, Yamaha and Suzuki in late 1980s was an ad campaign, called "Hamara Bajaj", that set a new benchmark for Indian advertising - not just motor vehicle advertising, but advertising in general.
Although simple, the “Mummy, I am hungry” ad had so many nuanced messages right under that surface. No one found it spectacularly entertaining, but it got the message across - moms trust Maggi for their kids. So it had to be good!