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Wednesday, February 19, 2020

Nimish Dubey


Nimish is a freelance writer based in New Delhi. He writes about technology, books, sports and everything else

Notes of Bond: Billie Eilish’s No Time to Die and 10 other memorable James Bond songs
Fri, Feb 14, 2020

Even as Billie Eilish's James Bond theme song "No Time to Die" is garnering great reviews, we take a look at ten fantastic songs sung for and inspired by secret agent 007.

Billie Eilish: Ten things you might not know about the new Bond singer
Fri, Jan 17, 2020

American singer Billie Eilish is indeed making headlines these days. And as she gets ready to sing for James Bond, here are ten facts you might not know about pop’s latest sensation.

How Lalitaji got Surf riding the washing powder waves
Sun, Dec 08, 2019

In its advertising charge against Nirma, Surf came up with a character no one would ever forget: Lalitaji. A housewife who would bargain for everything, but not on the price of Surf.

Indian Ad-age: How a jingle made Nirma sabki pasand!
Sun, Dec 01, 2019

In the 1970s, the Indian washing powder market was dominated by Hindustan Lever Limited (HLL) and its Surf was pretty much THE detergent powder to use. That changed with the emergence of a washing power called Nirma.

Asterix and the Chieftain’s Daughter: New team, old magic, the hero of Gaul is back, by Toutatis!
Thu, Nov 21, 2019

The comic revolves around the discovery of the daughter of the Gaulish chieftain Vercingetorix who Caesar defeated at Alesia.

Indian Ad-Age: How Lijjat Ad-ed value to the perfect Indian snack
Sun, Nov 10, 2019

You want to advertise the most Indian snack. Something that no one imagined could be a branded product, let alone advertised. You are literally on a shoestring budget, ruling out celebrities and fancy sets. So what do you do?

Indian Ad-Age: How Aamir Khan went through hell to get a Pepsi
Sun, Oct 06, 2019

Pepsi came up with the line “Yehi hai right choice, baby, Aha!” and in its initial campaign (directed by Mukul Anand) featured Indian pop star Remo Fernandes and film star Juhi Chawla. Although the jingle caught on, the drink itself was not really striking the sort of chord that the brand wanted. It would do so, with a little help from a current and two future Bollywood stars at the time.

Indian Ad-Age: How Cadbury ‘adulted’ chocolate
Sun, Sep 29, 2019

Through “Asli swaad zindagi ka”, Cadbury changed the perception that chocolates were for only children. The ad did not highlight or make the product the hero - it barely had a few glimpses of the chocolate itself. What it however focused was on humans and how they were feeling, right through the ad.

Indian Ad-Age: How Hamara Bajaj felt the heartbeat of a nation
Sun, Sep 22, 2019

Bajaj’s response to challenges from mainly motorbike-pushing brands like Honda, Yamaha and Suzuki in late 1980s was an ad campaign, called "Hamara Bajaj", that set a new benchmark for Indian advertising - not just motor vehicle advertising, but advertising in general.

Indian Ad-Age: How Cherry Charlie made Cherry Blossom Shine
Sat, Sep 14, 2019

How successful the Cherry Chaplin ads were can be gauged from the fact that they went on for quite a while, a rarity in an industry where change is almost constant.

How ‘Mummy, I am Hungry’ made Maggi a household name in India
Sun, Sep 08, 2019

Although simple, the “Mummy, I am hungry” ad had so many nuanced messages right under that surface. No one found it spectacularly entertaining, but it got the message across - moms trust Maggi for their kids. So it had to be good!

Marcelo Bielsa: No World Cup, No European titles, still the best coach in the world
Sun, Jul 21, 2019

The reason for Marcelo Bielsa’s formidable reputation stems partly from his passion for the sport, a passion that is so far-reaching that it encompasses everything around the game, even life itself.

20 years, 20 amazing facts about The Matrix
Sun, Mar 31, 2019

Happy Birthday, Mr Anderson…er….Neo!

Why I am deleting Michael Jackson’s playlist
Mon, Mar 11, 2019

I am removing every Michael Jackson song from my electronic devices. It just does not seem right any more after what has come to light in Leaving Neverland. The four-hour documentary has literally been the last straw that has broken the back of this camel that was Michael Jackson’s fan.

10 legends who never won an Oscar
Mon, Feb 25, 2019

Here are ten people who were and are stars and legends in their own right, and yet never got an Oscar for their efforts.

Dear YouTube, Twitter and Instagram, here is a (radical) fix for you
Fri, Feb 15, 2019

An increasing number of people on social media networks like Facebook, Twitter and YouTube now make posts to get attention in the form of likes and comments, rather than to simply share a slice of their lives.

RIP, Mr Gordon Banks: Remembering THAT save against Pele in 1970
Tue, Feb 12, 2019

At the 1970 World Cup, England goalkeeper Gordon Banks denied Brazil legend Pele with a save that is almost universally regarded as the greatest the world has ever seen.

How UnGrammy-tic! 10 legends who never won a Grammy Award
Tue, Feb 12, 2019

Remember how Charlie Chaplin never won an Oscar award for his acting? Well, the Grammies have their own “Good Heavens How Come They Never Got a Grammy” hall. And some of the artistes in it are not just famous but downright legendary - so legendary that they did not need a Grammy to prove it.

Read Only Mode: The Five Best Tech Books of 2018
Sun, Dec 30, 2018

The best tech books of 2018 by Emily Chang, Scott Galloway, Adam Fisher, Ken Kocienda and Gary Vaynerchuk.

On This Day: When Sunny became Sehwag against West Indies in Delhi
Mon, Oct 29, 2018

Known for patient attrition and spending hours at the crease, Sunil Gavaskar turned a phase in Delhi by scoring 121 runs from 94 balls.