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Friday, April 10, 2020

Nimish Dubey

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Nimish is a freelance writer based in New Delhi. He writes about technology, books, sports and everything else

Lockdown reading: 5 long reads that will last you 10 days…and more
Sun, Apr 05, 2020

If you are wondering what to read, here are five books that will last long enough to get you to the end of the current lockdown.

5 long reads for the lockdown
Sun, Mar 29, 2020

These five books are rich not just in page count but also in terms of compelling content. Go ahead and lose yourself in them, even as we wait for the world to come back to normal.

Ram Ram, India: The return of Ramayana, the return of the 1980s Sundays
Fri, Mar 27, 2020

Ramanand Sagar’s epic will be back on Doordarshan from March 28 onwards. This time we will get to see it in the morning as well as evening (9-10 am and 9-10 pm).

Notes of Bond: Billie Eilish’s No Time to Die and 10 other memorable James Bond songs
Fri, Feb 14, 2020

Even as Billie Eilish's James Bond theme song "No Time to Die" is garnering great reviews, we take a look at ten fantastic songs sung for and inspired by secret agent 007.

Billie Eilish: Ten things you might not know about the new Bond singer
Fri, Jan 17, 2020

American singer Billie Eilish is indeed making headlines these days. And as she gets ready to sing for James Bond, here are ten facts you might not know about pop’s latest sensation.

How Lalitaji got Surf riding the washing powder waves
Sun, Dec 08, 2019

In its advertising charge against Nirma, Surf came up with a character no one would ever forget: Lalitaji. A housewife who would bargain for everything, but not on the price of Surf.

Indian Ad-age: How a jingle made Nirma sabki pasand!
Sun, Dec 01, 2019

In the 1970s, the Indian washing powder market was dominated by Hindustan Lever Limited (HLL) and its Surf was pretty much THE detergent powder to use. That changed with the emergence of a washing power called Nirma.

Asterix and the Chieftain’s Daughter: New team, old magic, the hero of Gaul is back, by Toutatis!
Thu, Nov 21, 2019

The comic revolves around the discovery of the daughter of the Gaulish chieftain Vercingetorix who Caesar defeated at Alesia.

Indian Ad-Age: How Lijjat Ad-ed value to the perfect Indian snack
Sun, Nov 10, 2019

You want to advertise the most Indian snack. Something that no one imagined could be a branded product, let alone advertised. You are literally on a shoestring budget, ruling out celebrities and fancy sets. So what do you do?

Indian Ad-Age: How Aamir Khan went through hell to get a Pepsi
Sun, Oct 06, 2019

Pepsi came up with the line “Yehi hai right choice, baby, Aha!” and in its initial campaign (directed by Mukul Anand) featured Indian pop star Remo Fernandes and film star Juhi Chawla. Although the jingle caught on, the drink itself was not really striking the sort of chord that the brand wanted. It would do so, with a little help from a current and two future Bollywood stars at the time.

Indian Ad-Age: How Cadbury ‘adulted’ chocolate
Sun, Sep 29, 2019

Through “Asli swaad zindagi ka”, Cadbury changed the perception that chocolates were for only children. The ad did not highlight or make the product the hero - it barely had a few glimpses of the chocolate itself. What it however focused was on humans and how they were feeling, right through the ad.

Indian Ad-Age: How Hamara Bajaj felt the heartbeat of a nation
Sun, Sep 22, 2019

Bajaj’s response to challenges from mainly motorbike-pushing brands like Honda, Yamaha and Suzuki in late 1980s was an ad campaign, called "Hamara Bajaj", that set a new benchmark for Indian advertising - not just motor vehicle advertising, but advertising in general.

Indian Ad-Age: How Cherry Charlie made Cherry Blossom Shine
Sat, Sep 14, 2019

How successful the Cherry Chaplin ads were can be gauged from the fact that they went on for quite a while, a rarity in an industry where change is almost constant.

How ‘Mummy, I am Hungry’ made Maggi a household name in India
Sun, Sep 08, 2019

Although simple, the “Mummy, I am hungry” ad had so many nuanced messages right under that surface. No one found it spectacularly entertaining, but it got the message across - moms trust Maggi for their kids. So it had to be good!

Marcelo Bielsa: No World Cup, No European titles, still the best coach in the world
Sun, Jul 21, 2019

The reason for Marcelo Bielsa’s formidable reputation stems partly from his passion for the sport, a passion that is so far-reaching that it encompasses everything around the game, even life itself.

20 years, 20 amazing facts about The Matrix
Sun, Mar 31, 2019

Happy Birthday, Mr Anderson…er….Neo!

Why I am deleting Michael Jackson’s playlist
Mon, Mar 11, 2019

I am removing every Michael Jackson song from my electronic devices. It just does not seem right any more after what has come to light in Leaving Neverland. The four-hour documentary has literally been the last straw that has broken the back of this camel that was Michael Jackson’s fan.

10 legends who never won an Oscar
Mon, Feb 25, 2019

Here are ten people who were and are stars and legends in their own right, and yet never got an Oscar for their efforts.

Dear YouTube, Twitter and Instagram, here is a (radical) fix for you
Fri, Feb 15, 2019

An increasing number of people on social media networks like Facebook, Twitter and YouTube now make posts to get attention in the form of likes and comments, rather than to simply share a slice of their lives.

RIP, Mr Gordon Banks: Remembering THAT save against Pele in 1970
Tue, Feb 12, 2019

At the 1970 World Cup, England goalkeeper Gordon Banks denied Brazil legend Pele with a save that is almost universally regarded as the greatest the world has ever seen.

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