From pieces on Shah Rukh Khan and Prime Minister Narendra Modi to a nightmare of a Manali trip and Chandrayaan-3's successful moon-landing, here's all that YOU read this year
Shah Rukh Khan, was the most popular personality followed by Prime Minister Narendra Modi among the stories read on The Indian Express in 2023 (Express Photo)
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As another year draws to a close, we like every other year, like to look at the data and see what India read in the months past. 2023 was an eventful year, and, thankfully, without any help from the pandemic which has been plaguing our lives for the past few years. There were political events, sporting events and cultural events that kept readers engaged, an uphill task by any count these days.
It was not surprising that the top topic for the hundreds of millions of readers who engaged with indianexpress.com in the past year was ‘India’ and ‘Indian’, and a third of that number also read stories related to the BJP and Congress. Shah Rukh Khan, who has helped revive Bollywood’s fortunes this year, was the most popular personality, followed by Prime Minister Narendra Modi, and actors Amitabh Bachchan and Salman Khan — Priyanka Chopra was the most popular woman, ahead of Alia Bhatt. Mumbai was the more popular city in terms of stories, ahead of Delhi. SRK’s Jawan was the most popular movie ahead of Gadar 2. Despite all the interest around Canada, our readers found stories from Australia and Pakistan more engaging. Two institutions that remained in the news through the year were the Supreme Court and ISRO, which completed a successful moon mission in 2023. In the world of tech, Instagram was our most engaging topic, though well below the interest generated by Chandrayaan-3.
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Despite this being such a newsy year in politics, the most popular story was about how a surprise birthday trip to Manali turned into a nightmare for Pune couple, a story that was read by almost 2 million readers. The second most popular story was the Karnataka elections results earlier in the year, followed by the Chandrayaan-3 moon landing. While a side story on how Lionel Messi’s wife reacts to Shakira’s Insta post went crazy viral at the start of the year, the top sports story for us was the Chennai Super King’s IPL victory over Gujarat Titanswhich found more reader interest than the World Cup finals.
📌 Here is a list of other Express stories that found wide readership:
🔍 Another section that has now become the core of Express is Explained. Our Explained explained everything that made our readers curious. The top-read explainers were:
A significant set of our regular readers now are paid subscribers, ensuring they don’t miss out on anything their favourite and most-trusted news source offers. We have over the years noticed how our subscribers have a different, more evolved, reading pattern. This year, along with topics like Modi and Congress, they engaged with serious news topics around the Supreme Court, Parliament, Israel, China and Pakistan. Interestingly, along with Opinion and Explained, they also found our new Political Pulse and UPSCsections habit forming. The top stories for this segment of readers were clearly related to the Israel-Hamas war.
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🔐 Here are the stories most popular with our subscribers this year.
🎧 Our 3 Things podcastis arguably India’s most popular news podcast, topping the charts across many platforms across the world. The most popular podcast episodeamong our listeners this year was Sandip Roy’s conversation with author Sugata Srinivasa Raju on whether the BJP needed Rahul Gandhi more than the Congress. The top 3 Things episode was the September 22 episode on ‘India stops new visa for Canadians, WHO on hypertension, and a ‘food animal’.
📹 Among our videos, it was no surprise that the Chandrayaan-3 Lander’s successful moon landing was the most viewed.
Have a wonderful new year, a new year full of great new stories.
Nandagopal Rajan writes on technology, gadgets and everything related. He has worked with the India Today Group and Hindustan Times. He is an alumnus of Calicut University and Indian Institute of Mass Communication, Dhenkanal. ... Read More