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Journalism of Courage
Big, fat weddings are common among Punjabis because they believe in living life ‘king size’. Now, car rental services are cashing in on a new trend that involves displaying a fleet of luxury cars at the baraat, which is the celebratory procession that takes the groom to the wedding venue. Rental services are posting reels of the same on Instagram to attract more customers this wedding season.
Recently a Begowal-based car rental service posted a list of vehicles available for a rate of Rs 1.35 lakh for a day, including a G-Wagon, Maybach, BMW, Jaguar XJ, and a Range Rover.
“Earlier, people would hire one luxury car, like a limousine, for just the bride and groom, but now there is a fleet of luxury cars. Some prefer to have several cars of one model while others opt for a combo package,” says Goldy Dhillon of Ludhiana-based Sahib Tours and Travels. “I get these cars arranged on rent for many customers. The rates are different if the wedding is within Ludhiana. It is more expensive if the vehicles are meant to go outside Ludhiana,” Dhillon adds.
Tejwant Singh of Dashmesh Luxury Wedding Cars says, “NRIs started this trend to show off but now even others follow it. Everything depends on one’s pocket. These days people are even booking a fleet of Mercedes Benz G-Wagons for wedding purposes. Normally a fleet of 8-10 cars is booked for a day.”
“The rate for a fleet of five to six cars ranges from Rs 1.5 lakh to Rs 2.5 lakh if the wedding is within the city. Some take these cars to other cities and villages as well,” Dhillon explains.
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