Journalism of Courage
The Parsi community launched a first-of-its-kind advertisement campaign to tackle the issue of their decreasing number, on Monday (November 10). (Text: Dipti Singh)
The campaign is an initiative conceived and promoted by Parzor foundation, Bombay Parsi Panchayat, the Tata Institute of Social Sciences (TISS) and The federation of Zoroastrian Anjumans of India. (Text: Dipti Singh)
Ad veteran Sam Balsara and his team at Madison, have designed the humorous advertisement campaign to urge Parsis to get married at a correct age and make more babies. (Text: Dipti Singh)
The Parsi community is using humour to address the issue of their dwindling population through a campaign called 'Jiyo Parsi' (live Parsi). (Text: Dipti Singh)
The campaign urges Parsi couples to get medical help under the Jiyo Parsi scheme that funds infertility treatment for couples. (Text: Dipti Singh)
Ad veteran Sam Balsara: The Jiyo Parsi Campaign is a massive outreach programme as we genuinely believe in the power of mass media. (Text: Dipti Singh)
"Through this campaign we are looking at addressing four major factors that are leading to the dwindling population of the Parsi community – 1. No Marriage, 2. Late Marriage, 3. deciding to have one or no child and 4. Infertility,” said Sam Balsara. (Text: Dipti Singh)
The print ads are aimed at appealing parsis to get married and have babies. (Text: Dipti Singh)
The ad veteran said, “We are aiming at arresting the declining numbers of Parsis in a light hearted and humorous way. Once we achieve that we would target at changing the trends.” (Text: Dipti Singh)
The Parsis are often known for laughing at themselves. However, the community is battling the issue of their dwindling population. (Text: Dipti Singh)
