French fashion company Kering says it will be going entirely fur free

Starting from the fall 2022 collections, none of the group’s houses will be using fur, the statement said

By: Reuters
Paris | September 24, 2021 07:10 PM IST

1 min read

Kering, Kering fur free, Kering sustainable fashion

Francois-Henri Pinault, Chairman and Chief Executive Officer of French luxury group Kering. (REUTERS/Benoit Tessier/File Photo)

France’s Kering said it had decided to stop using animal fur across all of its brands, in the fashion industry’s latest response to concerns over
animal treatment and the environment.

Starting from the fall 2022 collections, none of the group’s houses will be using fur, the statement said.

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“The time has now come to take a further step forward by ending the use of fur in all our collections. The world has changed, along with our clients, and luxury naturally needs to adapt to that,” François-Henri Pinault, Chairman and CEO of Kering, said.

Starting with Gucci in 2017, all the group’s houses, notably Balenciaga, Bottega Veneta, Alexander McQueen, Brioni and Saint Laurent, have progressively decided to take this step.

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