‘Victory 45-47’: Trump launches perfume line, says they’re all about ‘winning’

Both fragrances include Trump’s iconic gilded statue imagery and bottle design that features his fist-pumping photo—a symbol popularised during his public appearances and political rallies.

By: Express Web Desk
New Delhi | Updated: July 1, 2025 10:43 PM IST

2 min read

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US President Donald Trump has introduced a new line of perfumes and colognes —”Victory 45-47″— celebrating his identity as both the 45th and the 47th President of the United States. The luxury fragrance line, marketed for both men and women, comes with the tagline: “Winning, Strength, and Success.”

Announcing the launch on his Truth Social platform, the 78-year-old president wrote: “Trump Fragrances are here.” He added, “They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success — For men and women.” Trump encouraged his followers to buy the fragrance for themselves and their loved ones: “Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!”

What’s in the bottles?

According to the official website, “Victory 47 – Trump Cologne for Men” is designed “for men who lead with strength, confidence, and purpose” and “blends rich, masculine notes with a refined, lasting finish.”

“Victory 47 – Trump Perfume for Women” promises “confidence, beauty, and unstoppable determination” in every spray, with a scent described as “sophisticated, subtly feminine.”

Both fragrances include Trump’s iconic gilded statue imagery and bottle design that features his fist-pumping photo—a symbol popularised during his public appearances and political rallies.

Each bottle retails for $249 (approximately ₹21,300). A $100 discount applies if buyers purchase two bottles, bringing the unit price down to $199 (₹17,035). The website also offers a “Gift Bundle Discount”, allowing customers to save $150 when they add a third bottle to their cart.

Not the first

This launch follows Trump’s previous fragrance line, ‘Fight, Fight, Fight’, which was introduced after the July 2024 assassination attempt during a rally in Butler, Pennsylvania. That product also featured patriotic branding and his now-famous rally imagery.

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The Trump Fragrance brand has gained traction over the past year, bolstered by aggressive marketing of other items like ‘Trump Watches’, sold at a similar price point.

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