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Journalism of Courage
Advertisement budget of the domestic industry has gone up by 30-40 per cent for 2010-11 over the last fiscal on the back improved demand,industry body Assocham said today.
“… a vast majority of corporates in private and public sector have hiked their (advertisement) budgets,” the chamber’s assessment based on study of about 500 large and mid sized firms during July and August 2010 said.
Advertisement expenses for brand promotion and entertainment have gone up by nearly 30-40 per cent in 2010-11 due to market reviving trends on demand and manufacturing as well,the chamber said.
The sectors,which had been spending large budgets on brand promotion,include FMCG,home and electronic appliances,automobile,real estate,textiles,jewellery and luxury products,it said.
If the current market reviving trend continues,the advertisement budgets of the companies may go up further in remaining two quarters of 2010-11,Assocham Secretary General D S Rawat said.
The global economic slowdown,which became prominent in July 2008,had impacted demand in India too. However,situation has improved since then and the Indian economy expanded by 8.8 per cent in the first quarter of this fiscal against 6 per cent a year ago.
