Jacket for Rs 2 lakh, tees for Rs 25K: Prices of Shah Rukh Khan’s son Aryan’s fashion line leaves the internet divided

Shah Rukh Khan-Gauri Khan's son Aryan Khan launched his fashion brand on Sunday. The luxury streetwear's price range, however, left fans in a state of shock.

By: Entertainment Desk

Mumbai | May 1, 2023 10:28 AM IST

3 min read

Aryan Khan launched his fashion brand on Sunday.

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Shah Rukh Khan’s son Aryan Khan on Sunday launched his clothing brand with a limited edition collection. The Bollywood star had even featured in its first commercial along with Aryan. The website of the company crashed as soon as the collection dropped with jacket autographed by Shah Rukh, priced at Rs 2 lakh. Despite the stiff price, it was sold out in just a few minutes. However, Twitter users had a field day as they noticed how the T-shirts were priced at an unbelievable Rs 25,000-Rs 47,000.

“For the sake of curiosity just checked @iamsrk brand #DyavolX … and prices dekhne ke baad lag rha hai isme mere ghar ke sath sath Neighbours kaa bhi ghar jayga. ,” a social media user commented. Another one added, ” Bhai koi hai joh meri kidney kharidega mujhe #DyavolX ki jaacket leni hai .”

Checkout more hilarious Tweets by fans about Aryan Khan‘s brand:
https://twitter.com/iamaansk/status/1652771312274935808

https://twitter.com/yasin09396070/status/1652799808229220353

However, a few Shah Rukh Khan fans debated over the price of the products. Sharing that the limited jackets come with SRK’s autograph, a fan wrote, “Dude this jacket is awesomeonly 30 of them have @iamsrk ‘s signature, in the second photo you can see where it will be this is really a collectible , no wonder its price is high, can you imagine wearing this with your autograph, I don’t even wash it to last more .” Another reasoned, ” Those who are complaining about #DyavolX’s price needs to understand that the brand is not catered towards them, it’s a luxury brand and it only caters towards the top 1% of the world.”

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Earlier talking about his brand and directing its first commercial with SRK, Aryan Khan in an interview said, ““Working with my father is never challenging, because, with his experience and dedication, he makes everyone’s job easier on set. He also makes the entire crew feel at ease and has tremendous respect for everyone. When he’s on set I always make sure to pay extra attention, so I don’t miss out on anything I can learn.”

In the same interview by Bazaar, he was also asked about the first thing that Shah Rukh and Gauri told him when they saw the ad. Aryan replied, “They asked me to keep some pieces from the collection aside for them, in case it sells out. I am still considering their request.”

On the film front, Shah Rukh is currently awaiting the release of his next feature Jawan. The film, directed by Atlee, is scheduled to release on June 2. Aryan Khan, on the other hand, will be directing a web series for Netflix, that has also been written by him.

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