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Journalism of Courage
With many across the globe still reeling under shock after the Nirav Modi-PNB fraud case came to light, Zomato seems to be making hay while the sun shines. While the restaurant-aggregating service has, in the past too, been in troubled waters after its advertisements struck the wrong chord with many, their latest could be a punny take on what is one of the biggest scams that India has witnessed. Previously, several people, including public figures, had found their advertisement on a huge billboard in Mumbai with the acronyms MC and BC in bold “outrageous” and “absolutely shameful”.
That was, however, the company’s attempt at taking a dig at the usual lingo that a lot of Indians resort to, when what they had meant (and written right below the initials was — Mac N’ Cheese and Butter Chicken). Cut to their latest advertisement, which seems to be on a similar vein that reads “PNB” — nope, not Punjab National Bank, but paranthas n’ butter.
https://twitter.com/ZomatoIN/status/965807594563448832
Shared simultaneously on Facebook and Twitter, here are some of the reactions their latest advertisement has garnered.
https://twitter.com/praveenhak/status/965828602972356610
Shared simultaneously on Facebook and Twitter, here are some of the reactions their latest advertisement has garnered.
Amul too, is known for its tongue-in-cheek advertisements. From paying a tribute to Priya Prakash Varrier, whose innocently playful winks set the Internet on fire to taking funny digs on Shashi Tharoor rich English vocabulary — the advertisements are known for taking a stand and in an interesting way. Probably why many social media users were wondering if Zomato has hired Amul’s marketing team now.
