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Journalism of Courage
Taylor Swift’s Eras Tour is officially the coolest billion-dollar bash on the planet. Swifties worldwide are partying like it is never-ending as Taylor’s tour shimmies its way into history, becoming the first to break the billion-dollar barrier.
Since March 2023, The Eras Tour has been on a music joyride, rocking 151 shows across the globe, and guess what? It is not done yet – the tour’s cash flow, a whopping $1.04 billion (Rs 86,72,71,60,000 billion), has left everyone else in the dust, reports Guinness World Records.
Elton John’s farewell tour tried to compete, but The Eras Tour outshone Elton’s effort, even topping the next two highest-grossing tours combined. Beyoncé’s Renaissance World Tour set a new record, but Swift’s sonic journey through her musical “eras” smashed it, with 44 songs over 3.5 hours per show. Critics are raving, and Swifties cannot get enough!
The Swifties are on a wild ride, causing ticketing sites to crash, hotels to sell out and seismic excitement in Seattle. With 72,000 fans grooving at each gig, and tickets averaging $238 (Rs18,858), the tour’s cash register rings a cool $17million (Rs 1,41,75,21,200) per show.
The Eras Tour might casually stroll into the $2(1,66,76,72,00,000) billion club. Merchandise is no slouch either. Who knew tour swag could be this stylish?
And that is not all for Taylor in 2023! Time’s Person of the Year, 1989’s rebirth ruling the charts and breaking world records left and right—Swift’s making this year her playground, and we are all just living in it.
Fans took to X, formerly Twitter, to praise the singer and show all the support she could have from across the world. One swiftie responded with, “The best among the best”.
A second replied with, “Congratulations Taylor Swift,” while a third user wrote, “YASSSSSSSSSSS!! THAT’S OUR GIRL. WE LOVE TO SEE IT”.
