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Tirupur Subramaniam, film distributor and head of Tamil Nadu’s Theatre Owners Association, on Thursday, urged filmmakers to stop fabricating box office numbers so that even the actors get a reality check.
At the CII Dakshin South India Media and Entertainment Summit 2023 in Chennai, Subramaniam said that he has stopped sharing box office numbers of Tamil films as he doesn’t want to lie to the audience and the truth won’t suit the actors and filmmakers. “Please be ashamed to tell lies about box office collections. If a film is a flop, say it out loud so that the heroes get some sense. Don’t lie about the box office. I have stopped sharing box office collections to the media, because I am ashamed of lying. If I want to tell the real figures, I will anger the producers and actors. So, I stopped it all together. If producers stop lying, Tamil cinema will get better,” he said.
The film distributor also requested film producers to invest their money in making better movies rather than spending it on success meets of their films. He said, “My request to producers: your job is to satisfy the audience, not the heroes. Don’t spend money on celebrating success meets and stuff like that. Use the money for better things.”
A few years back, Tirupur Subramaniam had pointed out the star-driven films which were assumed to be a part of the Rs 100 crore club, but weren’t profitable to the distributors and exhibitors. Some of the films that he named were Rajinikanth’s Kabali, Vijay’s Bairavaa, Sivakarthikeyan’s Remo, Dhanush’s Thodari and Kodi, and Karthi’s Kaashmora.
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