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Lootera filmmaker, Vikramaditya Motwane has slammed the makers of Pushpa 2 for monopolising multiplexes by bringing them under contract to screen no other film for first ten days of its release. The reaction came after Zoom quoted an anonymous source from a popular multiplex chain sharing, “If we play any other film for even one show, action is likely to be taken against us.”
Taking to his Instagram handle, Motwane, who previously had questioned the number of shows being screened across theatres, giving no screens to Golden Globes-nominated film All We Imagine As Light, shared a screenshot of the quote and wrote, “Ah the plot thickens… not that we should start feeling sorry for our favourite multiplex chain (yeah you know the one). The irony of them being strong-armed after they have done the exact same thing in the past multiple times to producers is just…”
He added, “Either way, this is a terrible precedent to set. Multiplexes cannot and should not be monopolised in this way. If every big film started doing this it would be disastrous.”
Previously, the CTRL filmmaker had shared a screenshot of BookMyShow displaying Pushpa 2 shows. He wrote, “And yet, Payal’s incredible successes will mean f*** all to us because we will throw her film out, not let it breathe or find an audience, and will have 36 shows a day of one film in a single multiplex. Congratulations. We deserve this.”
As of today, there are a minimum of six shows and maximum 26 shows per location scheduled alone in Delhi-NCR. Meanwhile, in Mumbai, a minimum of two shows and maximum 19 shows are scheduled at various multiplexes. On the other hand, only single show has been scheduled for the Malayalam version of All We Imagine as Light across Mumbai. A show at PVR: Citi Mall, Andheri West at 7:05 PM. A similar situation is witnessed in Kochi, where a single show has been scheduled at 9:35 PM at PVR: Forum Mall. The movie is nowhere available in Delhi-NCR.
The film had a limited release on September 21 in Kerala, followed by an increased number of shows on November 29 after it received positive reviews. Payal Kapadia’s film became first Indian film to compete in the main competition at Cannes and win Grand Prix in 30 years. Recently, it was nominated under the Best Director and Best Foreign Language Film categories at the 82nd Golden Globe Awards.
Meanwhile, Pushpa 2, the sequel to Allu Arjun’s 2021 film is headed towards crossing Rs 1000 crore mark globally since its release on December 5. According to Sacnilk, The film has about 1600 shows in Telugu 2D and over 6700 shows scheduled in Hindi across India.
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