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Salman Khan’s Kisi Ka Bhai Kisi Ki Jaan is expected to make between Rs 15 crore-Rs 20 crore on its first day of release, which pales in comparison to the massive numbers that the star is used to, especially for his Eid releases. But the marketplace has changed over the last few years, and if these predictions prove to be true, the film’s opening day numbers will fall in the same range as Tu Jhoothi Main Makkaar, starring Ranbir Kapoor and Shraddha Kapoor.
According to Bollywood Hungama, Kisi Ka Bhai Kisi Ki Jaan has sold around 14000 advance tickets for day one at the three national multiplex chains, which is a good figure, considering that it has been marketed as a mass entertainer designed to appeal to single screen audiences in B centres. Tu Jhoothi Main Makkaar was positioned as an urban film, and ended up making Rs 15 crore on day one. The romantic comedy has made Rs 145 crore nett since its release last month, but its strong showing at the ticket windows has been clouded by reports of a massive budget.
Salman’s last outright hit was 2017’s Tiger Zinda Hai. Each of his subsequent starring vehicles — Race 3, Bharat, Dabangg 3, Antim: The Final Truth — underperformed. Although Bharat delivered the best opening of his career (Rs 42 crore) and ended up making more than Rs 300 crore worldwide. After KKBKKJ, Salman will reprise his role as the spy Tiger in the third film in the franchise; he also appeared as the character in Pathaan.
KKBKKJ is directed by Farhad Samji, and also features Venkatesh Daggubati, Jagapathi Babu, Pooja Hegde, Shehnaaz Gill, Siddharth Nigam, Raghav Juyal and Palak Tiwari.
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