Patanjali Ayurved: A Rapid Rise in the FMCG Sector Established in 2006 by Ramdev and Balkrishna, Patanjali Ayurved has rapidly ascended to become a prominent player in India's fast-moving consumer goods (FMCG) market. Balkrishna's substantial 94% ownership underscores his central role in the company's success. His considerable net worth, estimated at a billion in May 2021, reflects this significant stake. Patanjali's growth trajectory has been remarkable. Independent analyses by CLSA and HSBC identified it as one of India's fastest-growing FMCG companies in 2016. Its valuation, while fluctuating, reached an impressive equivalent of $490 million in 2023, a testament to its market penetration. Further illustrating its impact, the company reported an annual turnover of US$1.2 billion for the 2016-17 fiscal year. This rapid expansion has not gone unnoticed by established players. Reports from India Infoline (IIFL) highlighted at least 13 listed companies potentially affected by Patanjali's market disruption, including major brands like Hindustan Unilever, Colgate, Dabur, ITC, and Godrej Consumer Products. The company's success presents a compelling case study in the dynamism of India's FMCG landscape and the challenges posed by disruptive entrants.