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Journalism of Courage
Assam tourism’s latest ‘Awesome Assam’ campaign, which signed Priyanka Chopra as a brand ambassador in 2016, launched its tourism promo featuring the actress and the video is absolutely breathtaking. The three and half minutes-long clip starts with the Quantico actress wearing the traditional Assamese mekhela chador and practicing the steps of Bihu, the state’s folk dance. With a melodious song playing in the background, the promo grabs the attention of the viewer by showcasing various traditions, dances, festivals, temples and scenic locations of the state. The montage beautifully captures the essence of the place and its people, depicting a unique reflection of the Northeast. While, the soothing music is sure to captivate the viewer, it is the distinctive locations and alluring culture showcased throughout the video that is captivating.
