Hajipur in Bihar has carved an international niche as Russian soldiers march on with boots ‘Made in Bihar.’ Competence Exports, a local private company, produces safety shoes for Russian companies and luxury designer footwear for markets in Italy, France, Spain, and the UK, reported ANI Digital.
Sharing the post on social media platform X, ANI Digital wrote, “Russian Army marches on ‘Made in Bihar’ boots manufactured in Hajipur.”
“We started the Hajipur facility in 2018, and the main interest is to generate local employment. At Hajipur, we make safety shoes that are meant to be exported to Russia. Total exports are for Russia, and we are also slowly working on Europe and will launch in the domestic market soon,” Shib Kumar Roy, the company’s general manager, told ANI.
Reacting to the news, one user said, “Real Make in India.” Another user chimed in, “Indian army doesn’t buy these boots ?” Meanwhile, a third user mentioned, “Made in Bharat I mean to say.”
Mazhar Pallumiah, the visionary leading fashion development at the company, envisions crafting premium footwear for global brands. He disclosed ongoing talks with a prestigious Belgian partner, initially cautious but won over by the impeccable quality of their samples.
According to Roy, the response has been overwhelming, establishing the company as a major exporter to Russia. Last year, they shipped 1.5 million pairs valued at Rs 100 crore and aim to boost this by 50 per cent next year.