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Journalism of Courage
Managers of Mumbai police’s Twitter handle have always used social media effectively to convey messages about serious issues like road safety, online stalking, fake news among other things. From buzzing memes to online challenges like the #InMyFeelings video, they never shy away in giving a meaningful twist to things that get people talking. And as Tom Cruise’s Mission Impossible Fallout released recently, the Mumbai police used a clip from the spy thriller to send across a message on road safety.
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The video clip shows Tom Cruise riding a two-wheeler in his charismatic style, but without a helmet. The cops have used the footage to warn adventurous bikers who may want to attempt similar stunts. Urging that “safety is possible”, they again showed an example of brilliant wordplay and underlined that such attempts are “definitely mission impossible.” Urging citizens to avoid rush driving, they added, “Not an impossible mission for us to penalise you if you are spotted trying these stunts on the roads of Mumbai! That’s the job. No hard feelings.”
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https://twitter.com/MumbaiPolice/status/1023819506420985856
It seems the message clicked with Twitterati and particularly those from Mumbai can’t agree more. Mumbaikars echoed that definitely, it’s mission impossible in Mumbai but not for fine but owing to depleting condition of the roads and potholes.
https://twitter.com/gk0012/status/1023827264897732608
https://twitter.com/SidSub94/status/1023839787969466368
https://twitter.com/heyitskalim/status/1023827085859610625
https://twitter.com/meinincubator/status/1023850642308194305
Tell us your thoughts about this new message by Mumbai Police is comments below.
