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Journalism of Courage
In a record-breaking moment from Kochi, Kerala, Venu Gopalakrishnan, the CEO and founder of Litmus 7 Systems Consulting Pvt. Ltd., made headlines after shelling out nearly Rs 46 lakh to secure an exclusive vehicle registration number for his new Lamborghini. The extravagant purchase—registration number KL 07 DG 0007—was finalised through an online auction held by the Kerala Motor Vehicles Department (MVD) on April 7, as reported by The Hindu.
The bid, which started at just Rs 25,000, quickly escalated into fierce competition among five participants. It eventually boiled down to a neck-and-neck race between the top two bidders, with Gopalakrishnan clinching the number at a staggering Rs 45.99 lakh, overtaking the previous record of Rs 44.84 lakh for a fancy number in the state.
He chose this prized number for his brand-new lime green Lamborghini Urus Performante, a high-performance SUV worth around Rs 4 crore.
Sharing the moment on Instagram, the CEO posted a video showing off his striking new ride. “The wait is over! Meet the newest addition to our family – Lamborghini Urus Performante, Kerala’s first, and it’s making headlines for its record-breaking number, ‘KL 07 DG 0007’, the most expensive fancy vehicle number in Kerala,” he wrote.
A glance through his Instagram reveals Gopalakrishnan’s deep passion for high-end wheels. Alongside the Urus, recent posts feature him cruising in a Lamborghini Huracán Sterrato and flaunting his BMW M1000 XR, both reflecting his love for speed and style.
In the same auction, another fancy number—KL 07 DG 0001—was picked up for Rs 25.52 lakh. Kerala has classified fancy vehicle numbers into six pricing categories, with base rates ranging from Rs 3,000 up to Rs 1 lakh, the latter being the starting price for single-digit numbers like ‘1’.
