Indians on the microblogging-site were confused to see #NewPassword trending on the platform on Thursday evening. What really clicks with social media users in the virtual world is hard to gauge, and this trend is no different. With a template to change a password, scores of brands participated in the latest meme template, showing off their creative side to come up with efficient options best for a new password.
From IPL teams to Twitter handles of police forces and even government agencies, all participated in the latest Twitter trend which was mostly used by brands to popularlise their product. Sample these:
https://twitter.com/MumbaiPolice/status/1215196361932464128
As the #NewPassword started dominated Twitter trends in India, most were baffled as to why it’s trending. However, soon desi meme-makers joined the bandwagon and came up with their own memes.
https://twitter.com/VVarshab/status/1215248439614660608
https://twitter.com/imkoushik09/status/1215265585883492354