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Journalism of Courage
Amul, renowned for its clever and timely topicals, paid a heartfelt tribute to the legendary tabla virtuoso Zakir Hussain following his passing. The topical, released shortly after the news, beautifully captured his musical brilliance with a single, striking image.
The visual featured a simple yet powerful portrait of Zakir Hussain lost in his tabla performance. Accompanied by the impactful line ‘Taal Ke Sartaaj’, the ad resonated with many, conveying the essence of his unmatched skill and lasting influence on Indian classical music.
The caption of the post reads, ‘Amul Topical: Tribute to legendary tabla player!’
See the post:
The post went viral with over 24,000 likes, and many people took to the comments section to pour in their reactions to the maestro’s demise.
One user wrote, “Zakir Hussain is a true legend, whose tabla mastery has inspired and elevated music worldwide. His rhythm and skill continue to touch hearts across generations.” Another user added, “Only 90s generation understand.”
Many others commented with hands-joined emojis along with RIP text.
Zakir Hussain, widely regarded as one of the finest tabla maestros in the world, passed away at the age of 73.
According to a statement from his family, he died from idiopathic pulmonary fibrosis, a lung condition, at a hospital in San Francisco. Hussain, a four-time Grammy award recipient, was honoured with Padma Vibhushan, India’s second-highest civilian award. Through his exceptional performances, he elevated the tabla to the status of a globally cherished solo instrument, often taking centre stage in concerts.
