Fashion giant Zara’s ad campaign sparks outrage as netizens draw parallels to Gaza

The Spanish clothing retailer, however, has not issued any statement addressing the controversy.

By: Trends Desk
New Delhi | Updated: December 12, 2023 09:47 AM IST

2 min read

The controversial campaign is part of Zara’s Atelier series, which it describes as “a limited edition collection".

Fast-fashion giant Zara is catching major heat for its recent ad campaign titled The Jacket, which features model Kristen McMenamy striking poses alongside mannequins decked out in white cloth and plastic.

The Spanish clothing retailer has drawn a massive uproar, with people drawing parallels to the Israeli bombardment of Palestinian people in Gaza.
https://twitter.com/ZARA/status/1733033751947747409
The controversial campaign is part of Zara’s Atelier series, which it describes as “a limited edition collection from the house celebrating our commitment to craftsmanship and passion for artistic expression”.

Social media is buzzing with shocked users pledging to boycott Zara in response to the outcry.

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Zara, however, has remained tight-lipped and not issued any statement addressing the controversy. The fashion giant is now in the hot seat as customers and critics await its next move.

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