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Journalism of Courage
Toy manufacturer Mattel recently issued an apology after the packaging for Glinda and Elphaba dolls was found to feature a link to a pornographic website instead of the intended wickedmovie.com.
People soon posted pictures and videos online, highlighting the confusion. The dolls were introduced as a part of the promotional campaign for the musical fantasy movie Wicked, but the unintentional connection soon attracted a lot of attention.
Look at how netizens reacted:
https://twitter.com/just2goodYT/status/1855382617085878447
https://twitter.com/Vision4theBlind/status/1855765368373154250
In a statement shared on Sunday, Mattel acknowledged the issue and said, “Mattel was made aware of a misprint on the packaging of the Mattel Wicked collection dolls, primarily sold in the US, which intended to direct consumers to the official WickedMovie.com landing page.”
The statement further said, “We deeply regret this unfortunate error and are taking immediate action to remedy this.” Mattel urged parents to be cautious, noting that the misprinted website was inappropriate for children. The company also advised customers who had already purchased the dolls to either discard or cover the incorrect link on the packaging. For more details, they were directed to contact Mattel customer service.
About Mattle
Mattel is a well-known American corporation that creates, manufactures, and markets toys all over the world. Mattel operates in 35 countries and its products are available in more than 150 countries. The largest toy producer in the world is well-known for its renowned brands, which include Barbie, American Girl, Hot Wheels, and UNO. Additionally, Mattel has licensing agreements with major entertainment conglomerates like Disney, Warner Bros. Discovery, WWE, and Sesame Street.
