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In focus
Salman Khan’s much-awaited film Sikandar is all set to release later this month and on Wednesday, the makers announced the release date. Sikandar is scheduled to release on March 30, which happens to be a Sunday. Films are usually released on Friday, and they rely on the weekend ticket sales to have a strong start at the box office. Interestingly, Salman’s last solo release, Tiger 3, also released on Sunday, which was on the day of Diwali in 2023.
At the time, the decision to release Tiger 3on a Sunday was seen as unorthodox as the makers were choosing to let go of the weekend before Diwali. The film made over Rs 280 crore at the box office but it wasn’t seen as a massive success as films like Jawan, Pathaan, and Gadar 2 made upwards of Rs 500 crore in the same year. The VP of Distribution for Yash Raj Films, Rohan Malhotra, defended the company’s decision at the time and told India Today, “I always believe that it is absolutely fine to do the conventional and there is no need to reinvent if there is no need for it. In this case, however, what came to our mind was that it is important for us not to look at the opening day numbers but to focus on what is eventually going to benefit, and in the case of Tiger 3, we definitely felt that going on Laxmi Puja day, which is considered the weakest day to release a film, would be a better fit for our film.” He cited Pathaan as an example and said that even though the film release a day before Republic Day, it managed to do excellent numbers.
The makers of Sikandar seem to be taking a similar risk by choosing a Sunday to release the film. Produced by Sajid Nadiadwala, Sikandar is directed by AR Murgadoss, marking his first collaboration with Salman Khan. The film also stars Rashmika Mandanna.
It is reported that the decision to release Sikandar on a Sunday has been made to take advantage of multiple holidays. March 30 is Gudi Padwa in Maharashtra, followed by Eid on March 31. It remains to be seen if this strategy will work for Salman this time around.
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