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Car sales subdued in Apr on high base, polls

Industry executives attributed this to a high base effect and muted demand due to the ongoing Lok Sabha elections.

Domestic passenger vehicle, Car sales, Car sales India, India car sales, Maruti Suzuki car sales, Indian express news, current affairsMaruti Suzuki India’s sales in the domestic market was flat at 137,952 units. Reuters File

Domestic passenger vehicle (PV) sales started on a flat note in the first month of the new fiscal, at an estimated 338,341 units. This was just 1.76 per cent up compared with the same month last year.

Industry executives attributed this to a high base effect and muted demand due to the ongoing Lok Sabha elections.

The country’s largest passenger vehicle manufacturer, Maruti Suzuki India’s sales in the domestic market was flat at 137,952 units compared with 137,320 during the same month last year. Second-largest PV manufacturer Hyundai Motor India also saw domestic sales grow by a mere 1 per cent at 50,201 units. Tata Motors reported a 2 per cent increase in total domestic PV sales, including electric vehicles at 47,883 units.

“We have started on a very high base this year…Right now. the country is going through elections and there is a model code of conduct… During the elections the markets are a little muted.

“Once elections are over, I think we will be seeing a different market,” Maruti Suzuki’s senior executive officer, marketing & sales Partho Banerjee said.

Hyundai Motor India chief operating officer (COO) Tarun Garg said the PV industry’s growth seen in April was a reflection of what was estimated in beginning of 2024 of about an overall low single-digit growth. “It is more because of the high base effect of the last two years and not necessarily a slowdown,” he said, adding that the inquiry levels and booking were at similar levels to the last year.

With the improvement in the supply chain, the overall order book of the industry has reduced, Garg said.

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The prediction of a normal monsoon augurs well, especially from a rural sales perspective, which has also been accelerated by the rapid development in road infrastructure and rising aspirations of the consumers there, he added.

On the other hand, Toyota Kirloskar Motor said its total wholesales increased 32 per cent year-on-year to 20,494 units. “We believe that this stable performance underlines a strong foundation for another positive year,” Toyota Kirloskar Motor vice-president, sales-service-used car business Sabari Manohar said.

MG Motor India said its retail sales declined 1.45 per cent  to 4,485 units.

In the two-wheeler segment, TVS Motor Company reported 29 per cent growth in the domestic market at 301,449 units.

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Hero MotoCorp reported a 33 per cent growth at 513,296 units, while mid-sized motorcycle maker Royal Enfield reported a 9 per cent growth in domestic sales at 75,038 units.  FE

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