© IE Online Media Services Pvt Ltd
Tags:
Journalism of Courage
Amidst the many ethnic, religious and cultural differences that are conditioned into the society’s minds, there is one factor that brings all of them together — food. A new Pakistani ad celebrates how food opens the doors of friendship and bonding and is melting hearts on the social media. A biryani maker advertisement, it shows a woman from China who lives in Lahore in Pakistan and makes an effort to forge bonds with her Pakistani neighbours by cooking them delicious biryani. A simple concept with a greater meaning, the short, three-minute clip garnered more than 45,000 shares on Facebook— probably because people after all understand, that sharing food is one of the best ways to bridge stereotypical differences and gaps.
