Gucci sells Indian kurta for Rs 2.5 lakh, and desi Twitter can’t keep calm

“Gucci selling an Indian kurta for 2.5 lakhs ? I’ll get the same thing for 500 bucks,” the Twitter user wrote while sharing the images.

“Crafted from organic linen, this kaftan is enriched with a floral embroidery and self-tile tassels,” the description of the Made in Italy product read on the luxury brand’s website.

However, this is not the only kaftan the famous brand has to offer, and believe it or not, this is not the most expensive option in the category. The website lists many kaftans of various lengths and patterns, some even made of silk, with prices starting off at $1300 going up to $4200!

Desi folks couldn’t believe the exorbitant price, calculating how many dozens of outfits they can get for the same amount. Many also wondered who will shell out so much money to buy the product. Some also pointed out that the product isn’t a kaftan and should be best described as a kurta or a Kurti.

Here’s how netizens reacted to it:

this is pagalpan 😨 https://t.co/SNBP0Qg4zY

— syeda (@hrryinleather) June 2, 2021

https://twitter.com/lovecorepng/status/1400147335611625478
https://twitter.com/ArezooJaan/status/1400235021823250434

https://twitter.com/JCC2U/status/1400322284800204807

However, it’s not the first time that an international brand tried to sell everyday south-Asian garment at a high price. In 2018, Zara created a huge buzz online after it started selling a women’s skirt that reminded everyone of lungi.

From the homepage

‘Time to decriminalise all this’: Supreme Court signals rethink on criminal defamation

‘Unfortunate’: SC slams reports suggesting ‘pilot error’ led to Air India crash, issues notice on plea seeking independent probe

As GST 2.0 kicks in: what changes for consumers and industry