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Journalism of Courage
A Coldplay concert recently sent the Internet into a frenzy after a pair of concertgoers appeared on the jumbotron at the venue, also called the ‘kiss cam’. As the meme fest continues, Amul, India’s beloved dairy brand, too jumped on the bandwagon. While Amul’s advertisements are often well-received, the new ad featuring the ‘Coldplay couple’ has received mixed results on social media.
The kiss cam footage from the concert had triggered a scandal as it involved Astronomer’s then-CEO Andy Bryon and Kristin Cabot, the company’s HR head.
Amul’s new poster features a doodle of the controversial couple, with the iconic Amul girl on the side. It also included a cheeky reference to the iconic song from the 1973 Hindi film Bobby. “Hum tum ek camera mein bandh ho! (You and I are locked in a camera.) Only Scoops, no oops!” the text on the ad read.
Sharing the post, Amul wrote, “Amul Topical: Couple caught on ‘kiss cam’ at Coldplay concert!”
See the viral post here:
However, the ad did not sit well with several social media users, who slammed the brand for stooping low. “Not expected amul to join this Coldplay couple meme bandwagon,” a user wrote. “This is in poor taste for your standards, please don’t fall for such trending topics,” another user commented.
However, others also defended it. “Amul sure knows how to capture the moment,” wrote one. Another said, “Amul never misses the trends.”
Meanwhile, a new video of Coldplay‘s frontman, Chris Martin, has emerged in which he warns concertgoers of the jumbotron seconds before the viral moment. In the footage, Martin is seen saying, “Now what we would like to do is say hello to some of you. The way we’re going to do that is, using our cameras, you can look at the screens and we can see who is out there and say hello. Let’s go looking, please.”
“Either they are having an affair or they are just very shy. I hope we didn’t do something bad,” he quickly said after the camera panned onto Byron and Cabot.
Following the scandal, Astronomer released an official statement informing that Andy Bryon resigned as the CEO.
