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Top 10 music influencers on Instagram 2025: In 2025, the world of music isn’t just shaped by what we hear, it’s defined by what we see, share, and double-tap. With over a billion users and a limitless reach, Instagram has become the ultimate arena for music artists to not only connect with fans but to build entire empires of influence. In this digital age where follower counts rival stadium capacities and engagement rates reflect cultural currency, some artists have taken the influencer game to staggering new heights. While many musicians have embraced the platform, only a select few have mastered the balance of star power, relatability, and digital charisma to rise to the very top of the influencer food chain.
This year, the music world has seen a dramatic reshuffling, not only on the charts, but on the screens of millions. The digital spotlight has tilted unmistakably towards K-pop, a genre that has long since outgrown its niche label to become a global force. In 2025, Korean idols are not just topping musical charts.
And leading this new era of digital dominance is none other than Kim Taehyung, famously known as V of BTS. On May 5, the global influencer analytics platform TOP NINE unveiled its much-anticipated annual rankings, and V didn’t just claim the number one spot among Korean music influencers, he rose to the very top across all categories worldwide, including the United States.
What followed was nothing short of a K-pop takeover. V’s fellow BTS members formed an ironclad grip on the top spots–Jin, J-Hope, and Jimin locked down positions two, three, and five respectively. BLACKPINK, not to be outshone, filled three out of the top 10 spots. Only one artist outside this K-pop kingdom managed to break through: Taylor Swift, sitting strong at number 4, the lone non-Korean and the only Western musician on the list.
From curated fashion snaps to behind-the-scenes glimpses and emotional captions that send fandoms into a frenzy, these artists have mastered the art of online influence. They aren’t just creating music—they’re building universes.
So if you’re wondering who truly rules the music scene on Instagram in 2025, this list is your answer. Here’s the full list of top 10 music influencers on Instagram.
| Rank | Artist | Followers | Engagement |
| 1. | V | 66.9 million | 8.5 million |
| 2. | Jin | 50 million | 7.9 million |
| 3. | J Hope | 50.7 million | 7.5 million |
| 4. | Taylor Swift | 281 million | 7.4 million |
| 5. | Jimin | 53.2 million | 7.1 million |
| 6. | Lisa | 106 million | 6.8 million |
| 7. | Jennie | 87.2 million | 5.5 million |
| 8. | Jisoo | 79.7 million | 5 million |
| 9. | RM | 46.9 million | 4.4 million |
| 10. | Cha Eun Woo | 47.8 million | 4.1 million |
Source: TOP NINE
Note: The followers are recorded as of May 8, 2025
