After ‘happy rider’ goes viral, Zomato India makes him their profile picture on social media

The video of a delivery person with the food aggregator went viral on social media. The photo of the man in the video is now the display picture of the company's social media handles.

By: Trends Desk
New Delhi | Updated: February 29, 2020 12:59 PM IST

4 min read

Videos of the food delivery app rider went viral on social media earlier this week as people were delighted to his wide smile.

After ‘Zomato happy rider’ and ‘viral smile guy’ went viral, the man who featured in the video became the profile picture of food aggregator Zomato India’s Twitter and Instagram handles. In an acknowledgment of his newfound fame, all the display photos of the brand on social media were changed to that of the man.

The delivery person from Delhi, who was identified just as Sonu, was recently captured in a video by vlogger Delhi DC Rider. The video was then posted on TikTok, where he spoke about how much he earns and his working hours. But what really caught everyone’s attention was his smile, with even the vlogger asking him the secret behind it.

The video was viewed over 4.7 million times on the TikTok, and then spread on other social media platforms.

The vlogger then tracked down Sonu again and ‘Zomato rider’ became a trending hashtag on social media.

On Friday, the display picture of the company’s Instagram and Twitter handles were changed and the company said it is “now a happy rider fan account”.
https://twitter.com/ZomatoIN/status/1233313204039639041
On Instagram, the firm listed various reasons to smile and included the display picture as one.

His face has now become an inspiration for memes in India, and now features in many scenes from films and popular photos. Even police forces used him to pass onto important message.

https://twitter.com/firkey_/status/1233279708759875584

https://twitter.com/Man_isssh/status/1233004222150586368
https://twitter.com/HaramiParindey/status/1233115593810644992

https://twitter.com/DoctorrSays/status/1233058046605025281

https://twitter.com/Theiron52686107/status/1233009278308380672
https://twitter.com/A_BrahminGirlll/status/1232960439853703168

Many on social media also sought a raise for him.