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Journalism of Courage
Tom Cruise is back in action, taking on one final mission as Ethan Hunt in Mission: Impossible – The Final Reckoning, the last chapter in the legendary spy franchise that helped cement his status as an action movie icon. As fans rush to catch the adrenaline-pumping finale on the big screen, Amul joined in the celebration with one of its signature tributes.
The dairy giant posted a creative take on Instagram, showing Cruise in classic Mission: Impossible fashion—dangling from a helicopter dressed in all-black. But in typical Amul style, there’s a delicious twist: instead of gripping the chopper with both hands, Cruise is casually holding a slice of buttered toast in one. The image is captioned with the punny tagline, “Better Ethan the rest!”, followed by, “Impossibly tasty”—a nod to both the actor and the enduring franchise.
Their caption read, “Amul Topical: Tom Cruise’s final instalment of Mission Impossible!”
The post quickly gained traction online, racking up likes and comments. A fan suggested, “Amul India open Letterboxd account already!”, while another joked, “Am I the only one who thinks he kinda looks like Joey Tribbiani?” A third had a playful suggestion: “Pls tie up with Kinder Joy with gift of Amul baby toy.”
Mission: Impossible – The Final Reckoning recently had its grand debut at the Cannes Film Festival, with Tom Cruise making a high-profile appearance on the red carpet. During a quick chat with The Hollywood Reporter, a journalist teased the ambiguity of the film’s title, saying, “Maybe the final reckoning, maybe not…,” to which Cruise responded with a grin, “It’s the final. It’s not called final for nothing.”
In a recent promotional clip, Cruise delighted Indian fans by delivering some of his famous Mission: Impossible lines in Hindi. He also shared his admiration for Indian cinema, expressing a fondness for Bollywood films and revealing his dream of one day making a movie in that style.
