© IE Online Media Services Pvt Ltd
Tags:
Journalism of Courage
This Akshaya Tritiya, Swiggy Instamart is taking quick commerce to a whole new level by delivering gold right to your doorstep, with high security in place. A series of viral videos doing the rounds on the Internet has sparked curiosity.
One of the clips shows a Swiggy Instamart delivery executive riding with a security guard as the pillion, carefully holding what appears to be a secure locker. As social media users shared the videos widely, Swiggy Instamart added to the buzz by reposting them on their Instagram stories. One user posted the clip asking, “What is happening?” to which Swiggy replied, “Real gold delivery karne ke liye real security chahiye bro” (We need real security to deliver real gold). On another post, the brand responded saying, “Delivering sona in every kona kona” (Delivering gold to every corner).”
Watch the viral video here:
The video ignited an array of reactions, with a user tagging the video as “Z plus security”. Another user commented, “Gold is not transported in a car? V silly to use a two wheeler.” A third user said, “You know what would have been easier? Just put it in ur pocket and go…kisi ko khabar tak nahi lagti ke gold leke jaa rahe ho.. (No one would have noticed you were carrying gold) This will grab even more attention.”
Though Swiggy hasn’t revealed full details about this new delivery style, the campaign is reportedly aligned with their newly announced collaboration with a popular delivery brand. Akshaya Tritiya, also known as Akha Teej, is a Hindu festival believed to bring good fortune and success. It was observed on April 30 this year.
As per Drik Panchang, the festival typically falls on the third day (Tritiya) of Shukla Paksha in the month of Vaishakh, which generally corresponds to April or May in the Gregorian calendar. This year, Akshaya Tritiya was celebrated on April 30. The term Akshaya means “never diminishing,” which is why many people observe the day by purchasing gold, a symbol of lasting wealth and prosperity.
