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Top 10 India’s brand value celebrity: Being a celebrity isn’t just about fame, it’s also about the brand they build and carry. From cricketers to Bollywood stars, a celebrity’s value is measured by endorsements, social media reach, and net worth. According to Kroll’s Celebrity Brand Valuation Report 2024, the combined brand value of India’s top 25 celebrities has reached $2 billion, up 8.6 per cent from last year.
Cricketer Virat Kohli leads the list with a brand worth $231.1 million, making him the country’s most bankable star. Ranveer Singh is second at $170.7 million, while Shah Rukh Khan holds third, with a 21 per cent jump to $145.7 million.
Among female celebrities, Alia Bhatt shines at No. 4 with $116.4 million. Cricket legend Sachin Tendulkar makes a strong comeback into the top five at $112.2 million, boosted by new endorsements.
Other celebrities making the list include Kriti Sanon at 19, Tamannaah Bhatia at 21, Jasprit Bumrah at 22, and Ananya Panday, who made her debut at 25 with a brand value of $35.2 million.
The report also points to changing trends in India’s entertainment. South Indian films now lead the market with 47.7 per cent, overtaking Hindi films at 39.5 per cent. OTT platforms are growing fast too, earning more than half the revenue for big releases.
Overall, the report shows that sports stars and actors continue to hold huge influence, and India’s celebrity power is only getting stronger.
| Rank | Celebrity | Brand value ($ million) | 2023 Brand rank |
| 1. | Virat Kohli | 231.1 | 1 |
| 2. | Ranveer Singh | 170.7 | 2 |
| 3. | Shah Rukh Khan | 145.7 | 3 |
| 4. | Alia Bhatt | 116.4 | 5 |
| 5. | Sachin Tendulkar | 112.2 | 8 |
| 6. | Akshay Kumar | 108.0 | 4 |
| 7. | Deepika Padukone | 102.9 | 6 |
| 7. | Mahendra Singh Dhoni | 102.9 | 7 |
| 9. | Hrithik Roshan | 92.2 | 11 |
| 10. | Amitabh Bachchan | 83.7 | 9 |
Source: Kroll’s Celebrity Brand Valuation Report 2024
Virat Kohli retired from Test cricket in May 2025 after a splendid 14-year career, finishing as India’s fourth-highest run-scorer in Tests. His net worth in 2025 is around Rs 1,050 crore, thanks to cricket contracts, brand endorsements, and smart investments.
Ranveer Singh, known for his energetic performances, is finishing his film Dhurandhar, releasing on December 5, 2025. He’s also gearing up for Don 3 in early 2026. His net worth is about $50 million, boosted by acting, endorsements, and business ventures. His brand value stands at $170.7 million.
Shah Rukh Khan recently won his first National Film Award for Jawan, making headlines nationwide. With a net worth of around Rs 7,300 crore (about $876 million), he remains one of the richest and most influential actors in the world.
Alia Bhatt recently stole the spotlight at Milan Fashion Week and teased her upcoming action film Alpha, releasing in December 2025. She and husband Ranbir Kapoor also moved into their Rs 250 crore Mumbai home. Alia supports eco-friendly brands like Ed-a-Mamma, adding a meaningful edge to her public image.
Sachin Tendulkar continues to inspire both on and off the cricket field. In September 2025, he received the Col. C.K. Nayudu Lifetime Achievement Award at the BCCI Naman Awards, honoring his unmatched contribution to Indian cricket.
Akshay Kumar remains a powerhouse in Bollywood in 2025, delivering hits like Sky Force, Kesari Chapter 2, and Jolly LLB 3. His estimated net worth is Rs 2,700 crore, reflecting his successful acting career and endorsements.
Deepika Padukone recently started shooting King, her sixth film with Shah Rukh Khan after Jawan. Even after leaving projects like Kalki 2898 AD and Spirit, her star remains undiminished. She’s also the global brand ambassador for Nykaa, India’s largest beauty retailer.
MS Dhoni is still making headlines in 2025. He was inducted into the ICC Hall of Fame for his amazing 16-year cricket career. In the IPL, he came back as captain of Chennai Super Kings after Ruturaj Gaikwad got injured
Hrithik Roshan is not just a top actor but also Bollywood’s wealthiest star kid, with a net worth of around Rs 3,100 crore. His fortune comes from films and successful ventures like his sportswear brand, HRX.
At 82, Amitabh Bachchan is still captivating audiences. In 2024, he acted in Kalki 2898 AD and lent his voice to Ramayana: Part 1. He also continues to host Kaun Banega Crorepati and remains a beloved figure, connecting with fans of all ages.
