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Journalism of Courage
If colours had personalities, yellow would be the golden retriever of the lot — warm, cheerful, and always bringing a little more light into the room. Symbolising joy, hope, playfulness and optimism, yellow is often associated with sunshine — and when someone embodies all of those feel-good vibes, they’re lovingly referred to as a ‘yellow person’.
The term has found a special place in internet culture, especially among Gen Z and Millennials, who use it to describe someone who radiates positivity and makes you feel safe, seen, and soothed. Think of that one person who makes you believe everything will be okay, who laughs easily, listens without judgement, and whose energy can brighten even the cloudiest day — that’s your ‘yellow person’.
Neha Cadabam, senior psychologist and executive director at Cadabams Hospitals, tells indianexpress.com, “When it comes to emotional intelligence, a ‘yellow person’ is often seen as someone who radiates warmth, optimism, and emotional presence. They tend to uplift others, intuitively sense emotional undercurrents in a room, and often step in to comfort or encourage. Their emotional intelligence is expressed through empathy, active listening, and an almost instinctive ability to make others feel seen and supported.”
In relationships, she says, this person often becomes the emotional anchor, someone others turn to during difficult times. While not a clinical term, the phrase “yellow person” captures the idea of emotional lightness and resilience, coupled with a strong sense of emotional availability.
In today’s day and age, where everything is defined by overstimulation, uncertainty, and emotional intensity, especially online, the idea of a ‘yellow person’ offers a comforting contrast, says Cadabam. “Gen Z and Millennials, who are deeply immersed in digital spaces and exposed to global anxieties in real-time, often seek authentic connections and emotional safety.”
The ‘yellow person’ archetype represents emotional consistency and hope, she notes, a person who remains steady, kind, and emotionally generous in a world that often feels chaotic. “It aligns with the generational value of emotional transparency, where kindness and vulnerability are no longer seen as weaknesses but as strengths. It’s a concept that feels both comforting and aspirational in today’s context.”
Yes, absolutely. The emotional labour that often accompanies being the “go-to” person for others can sometimes be invisible, yet very real. Constantly being the emotional caretaker can lead to compassion fatigue or even quiet burnout, especially if their own needs are routinely sidelined.
It’s essential for ‘yellow people’ to remind themselves that their value isn’t solely defined by how much they give.
“Protecting their emotional energy involves setting healthy boundaries, saying “no” when needed, and allowing space for their vulnerability. Regular self-check-ins, therapy or journaling, and surrounding themselves with people who reciprocate emotional support can help sustain their well-being,” explains the expert.
