Virat Kohli surpasses Shah Rukh, Ranveer Singh to become king of celebrity brand value; learn how it is calculated

The report also reveals fascinating trends in celebrity endorsements. The top 20 celebrities witnessed a significant rise in brand endorsements, with a 14.2% increase compared to 2022. This surge is fueled by a growing focus on both television and digital advertising.

Here’s a quick breakdown of the top contenders:

1. Virat Kohli: Retains the top spot with a brand value of $227.9 million.
2. Ranveer Singh: Slips to second place with a brand value of $203.1 million.
3. Shah Rukh Khan: Makes a remarkable jump to third place with a brand value of $120.7 million.
4. Akshay Kumar: Holds onto fourth with a brand value of $111.7 million.
5. Alia Bhatt: Maintains her fifth position with a brand value of $101.1 million.

Other notable names:

• MS Dhoni (7th)
• Sachin Tendulkar (8th)
• Amitabh Bachchan (9th)
• Salman Khan (10th)

Companies weigh these factors differently, so there’s no single perfect way to calculate brand value. But in the end, it’s all about how much a celebrity can convince people to buy something. (Source: Kroll)

How is a celebrity’s brand value calculated?

Imagine a celebrity’s brand value like a celebrity scorecard. Here’s what gets them points:

Social media power: Lots of followers who like and share their posts mean they can influence people’s opinions.

Endorsement history: If past endorsements boosted sales for brands, they’re seen as more valuable for future deals.

Good press and awards: Being in the news for positive reasons and winning awards makes them more trustworthy and appealing.

Staying trendy: Being talked about online and setting trends shows they have a strong influence on what’s popular.

Career success: Doing well in their field, like winning championships in sports or hit movies for actors, makes them more attractive partners.

Companies weigh these factors differently, so there’s no single perfect way to calculate brand value. But in the end, it’s all about how much a celebrity can convince people to buy something.