Tags:
Journalism of Courage
On December 27, Reliance Jio Infocomm and brand ambassador actor Shah Rukh Khan launched Jio’s 4G telecom service for its employees at a star-studded event in Mumbai. Khan and many celebrities took to micro-blogging site Twitter to congratulate the telecom arm of Mukesh Ambani-led Reliance Industries.
So far, it all sounds very normal, but what is interesting is the content of these congratulatory messages. If one scrolled through the tweets, it would seem as if all these stars had the exact same thoughts, word-for-word, as they tweeted out their messages. They all used the hashtag #CelebratingJio, which soon became a top trend on Twitter.
https://twitter.com/sonakshisinha/status/681120237970829312
https://twitter.com/TheFarahKhan/status/681116227301818368
Though, some decided to tweak the message a little. Perhaps, after realising that most from the fraternity are putting out the same text.
https://twitter.com/aamir_khan/status/681155579058884608
https://twitter.com/karanjohar/status/681158665945112577
These clone tweets caught the attention of many on social media, with some suspecting that it may have been a paid campaign. Copy-Paste, you think?
https://twitter.com/aparna_jain/status/681146021716443137
