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Journalism of Courage
It’s been more than three days but the controversy around Aishwarya Rai Bachchan’s strange lip colour refuses to die down. She walked the red caret at Cannes Film Festival wearing a purple lipstick, which had the fashion fraternity divided on whether it was a bold move or sheer madness. Since then, it has been a talking point on social media and made a subject for memes, gifs and mockery.
Amul, known for its humourous take on current affairs through its posters, clearly wanted to be a art of the lot and has released their latest poster featuring Aishwarya wearing her purple lipstick.
In the ad, Aishwarya dons her now-famous lipstick and the Amul girl has butter around her lips. The caption is a stealer: “What’s ‘honth’ what not! Amul You Cannes have it daily” referring to the famous ‘What’s hot, what’s not” fashion trend.
Amul’s ad:
