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X, previously known as Twitter, now has a new official handle — X. As a part of the ongoing branding transition, the microblogging platform has abandoned the older @twitter handle and has replaced it with the new @x. The beta version of the Android app for the platform has also begun reflecting these changes with a new icon and replacing the bird with an ‘X’ inside.
At first, the @twitter handle was renamed to X, and now, the company has made the @twitter handle private and has transitioned into @x. Twitter’s earlier official handle (@twitter) is no longer active and suggests users follow the new handle (@x), which currently has more than 66 million followers.
Elon Musk recently hinted that Twitter will undergo a major branding makeover via a cryptic tweet. Since then, the microblogging platform is undergoing a rapid transition.
According to Linda Yaccarino, the new CEO of X, “Powered by AI” and “X will connect us all in ways we’re just beginning to imagine.” She also stated that “We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started.”
Twitter has been undergoing rapid changes since Elon Musk bought the platform back in October 2022. This includes locking various features behind the paywall, removal of blue tick from verified prominent handles, and now the major rebranding that the platform is currently undergoing.
