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Ahead of the festive season, e-commerce giant Amazon India has introduced special Dhanteras and Diwali Festive Delight offers as part of its ongoing Amazon Great Indian Festival 2025. The special festive deals have been announced across categories such as smartphones, home appliances, electronics, two-wheelers, and more.
With this Amazon seems to be expanding its range of offerings on Dhanteras, ranging from gold and silver coins to lab-grown diamonds and fine jewellery. The company is also ensuring delivery of these products before Diwali across major cities including Delhi NCR, Mumbai, Bengaluru, and Hyderabad.
Since jewellery continues to be one of the most sought-after category during festive seasons, Amazon.in is now offering over five lakh jewellery designs, with over 50,000 lab-grown diamond styles starting from Rs 1,699 from brands such as PN Gadgil, Caratlane, Joyalukkas, PC Chandra, Malabar Gold & Diamonds, and more.
Consumers can buy hallmarked gold and silver coins ranging from 1 gram to 10 grams. Besides, the platform is also offering up to 20 per cent off on jewellery, 10 per cent on instant bank discounts, and Rs 1,000 coupons on select designs.
When it comes to gold jewellery sales, the company has reported a steep 96 per cent year-over-year increase in gold jewellery sales, led by hallmarked pieces from top jewellers. The company has also said that the demand for 14K and 18K purity jewellery is also rising, with 14K gold seeing a 50 per cent annual growth as consumers opt for lightweight and modern pieces that are ideal for daily use.
To make gifting easier this season, Amazon Pay has rolled out exclusive e-gift cards from leading jewelers including Tanishq, Kalyan, Malabar, Joyalukkas, and GIVA, with discounts of up to 12 per cent on GIVA silver jewelry, 5 per cent on Kalyan diamond and gold pieces, and 2–3 per cent off across major brands.
Prime members using HDFC Bank credit or Easy EMI cards can avail of an additional 10 per cent instant discount, while Amazon Pay ICICI Bank Credit Card users get 5 per cent cashback on purchases and 2 per cent extra on gift card buys.
The platform also allows you to invest in digital gold through Amazon Pay, offering a secure and convenient way to begin festive savings without visiting a store.
For those looking beyond jewelry, the platform is offering Bajaj and Hero two-wheelers for delivery before Diwali by midnight of October 14. The platform continues to offer deep discounts across other categories, including smartphones, laptops, TVs, fashion, furniture, and groceries, as part of the Great Indian Festival.
